In comparison with conventional LED TVs, OLED TVs have the huge advantage of not requiring a back-light. With an LED television, light from the back-light bleeds through from the lighter sections into darker areas of the picture resulting in a grey haze that makes it impossible to achieve really dark blacks and distorts quality of the colours and weakens contrasts. However, with an OLED TV, each pixel lights up on its own. When they are switched off, they display absolute black with no bleed through from a back-light. Benefit: perfect contrast and vibrant colours.

HDR stands for “High Dynamic Range” and refers to a technology that heightens a picture’s dynamic range – providing more levels of contrast between the brightest whites and the darkest blacks. The result; pictures with more depth that look closer to real life. There are a number of types of HDR technology, all of which deliver improved dynamic range in different ways. HDR10 is one of the most important standards in modern television, being an open standard it has widespread adoption. HDR10 uses a 10-bit colour depth, thats up to a billion shades! By way of comparison, conventional HDTV uses up to 16 million colours. Dolby Vision™ is an HDR technology developed by Dolby. The main difference vs HDR10 is that Dolby Vision uses an increased 12-bit colour space and uses dynamic metadata to optimise the picture quality scene by scene rather than once for the whole film. To consistently deliver the best possible picture quality, Loewe OLED televisions incorporate both standards. HLG, or Hybrid Log Gamma, is the technology that ensures that your Loewe OLED-TV is also future-proof. HLG is an emerging standard for the transmission of HDR content via broadcast television.

At just 4.9 mm, an OLED display is slimmer than most smartphones. For you, this means: perfect integration in your home and breathtaking design - from every angle!