Kronach, January 16, 2019. With the introduction of Loewe software version 5.1, Loewe is taking the next decisive step in audio quality. It is now possible to synchronize your individual hearing profile with your Loewe TV using Mimi Defined™. This profile is based on an analysis of your hearing using the Mimi Hearing Test app and adapts the TV's sound to your personal hearing profile in real time. This allows you to hear the entire sound spectrum as intended for clearer dialogue and richer soundscapes. With Loewe, television becomes a holistic, individualized listening experience thanks to Mimi Defined™ technology - whether alone on the sofa or with family or friends. The software update has been available since the beginning of December 2018 and follows Loewe’s presentation of the world's first television sets with integrated sound personalization at IFA 2018, setting the next milestone in sound optimization and TV innovation through a partnership with Mimi Hearing Technologies.
NEW: Creating an individual Mimi profile for a personalized listening experience.
With the software version 5.1, three modes using Mimi Defined™ are now available: Previously, when personalizing a Loewe TV for a new person, the user profile was calculated on the basis of the person's year of birth. For a new group or group profile, the optimal setting was determined based on the average age of the group members or the oldest decade of birth. Now it is also possible to add your individual hearing profile (Mimi profile), allowing the TV to tailor the sound to the individual viewer. What was previously only possible using headphones is now possible with speakers and the Loewe TV soundbar.
Sound adjustment with Mimi DefinedTM is based on an analysis of a person's hearing.
The basis of an individual Mimi profile is a free hearing test, which can be carried out via the Mimi hearing test app (download from the iTunes App Store for iOS or Google Play for Android) or in the web browser. The hearing test, developed by Mimi Hearing Technologies in Berlin, can be carried out via smartphone, tablet or browser with headphones. After only a few minutes, the individual test results with the strengths and weaknesses of the individuals hearing ability are available. These results can be stored in the app during the registration process and can be easily and quickly retrieved on other devices with Mimi Defined™ capability. After logging on to the Loewe TV, the profile is linked and the sound is tailored to the Mimi profile and played via the TV speakers. The intelligent technology analyses the audio from movies and music in real time and adapts it for the individuals hearing. The sound of the television does not just become louder, but clearer, warmer and better. The sound balance is restored and optimized, protecting your ears for long and healthy hearing.
Synchronizing your individual hearing profile with the Loewe TV. Easy and fast.
When synchronizing with the Loewe TV, simply use the menu button on the remote-control unit to select the "Sound" option and switch Mimi Defined™ on. After selecting the option "Add Mimi Profile" the privacy information will be displayed, continue with "I understand". After entering the email address and password of your personal Mimi profile, click on "Download hearing profile". The Loewe TV shows the progress and status of synchronization until completion.
Loewe revolutionizes the listening experience with Mimi DefinedTM. Perfect sound at a lower volume. More enjoyable, more comfortable and better for your long term hearing health.
The initial situation: Quite understandably, if an image suddenly looks blurry, you reach for your glasses. But only a few pay the same attention to their hearing. Each person perceives the fullness of sound of a music track or a movie differently, because each ear is individual and hearing changes over the course of one's life. As a rule, the perception of sound peaks gradually decreases from the age of 20 - with increasing age, the overall accuracy of a person’s hearing tends to deteriorate. Sounds seem more blurred, less brilliant, their diversity and richness of detail are lost. This effect also influences the audio experience of television. Until now, this could only be counteracted by increasing the volume of the TV in order to hear 'more' or even 'better' again. But with different hearing abilities within a group of several people, this often meant that you could no longer enjoy watching television together.
The solution: Thanks to their collaboration, Mimi Defined™ and Loewe can adapt sound to the individual hearing range. Every detail can now be heard and experienced, while the sound is clearer, warmer and more balanced. For example, spoken text before music in movies, detective stories and documentaries will be better identified by the listener in the future. Also, in music pieces, instruments can now be better distinguished and thus perceived more sonorously.
The result: Improved sound at a lower volume, less noise for the ears and a more individual, detailed listening experience.
Loewe. We invented the television.
Founded in 1923 by the brothers Siegmund and David Ludwig Loewe, Loewe presented the world´s first electronic film transmission at the 8th Berlin Radio Exhibition in 1931, earning a mention on the front page of the New York Times. The brilliant inventor and physicist Manfred von Ardenne, Loewe’s Chief Engineer, came up with the technology. This marked Loewe’s invention of the television. Loewe also developed the first portable television. And that’s not all. Loewe Art 1 — now a design icon — was exhibited in the New York Museum of Modern Art (MoMA) in the 1980s.
Until today Loewe products represent timeless design, innovative technologies, developed and manufactured with the precision and reliability of German engineering. The German manufacturer of premium televisions and audio products, headquartered in Kronach, Bavaria in Upper Franconia, is continuously shaping the home entertainment of tomorrow — with passion, enthusiasm and impressive know-how. Loewe products have been perfected down to the last detail and additionally they are also durable and economical in their energy consumption. Modular technology, premium materials, precise workmanship and regular software updates guarantee the sustainability of Loewe products.
About Mimi Hearing technologies.
Mimi is a global leader in digital hearing tests and sound personalisation. The company was founded in Berlin in 2014 by Philipp Skribanowitz, Dr. Nick Clark, Pascal Werner, and Dr. Henrik Matthies. Their patented, internationally award-winning technology was developed and validated by a team of specialists in close cooperation with Charité Universitätsmedizin university hospital in Berlin. Mimi’s apps are medical products in Europe (CE, Class 1). Around one million hearing tests from 150 countries make up the largest digital database of human hearing. With Mimi Defined™, sound personalisation technology can - despite the imperfections of the human ear - optimise individual hearing experiences for everyone.
Pressekontakt für Fragen und weitere Informationen.
Tel.: +49 (0)89 51 00 97 82
Loewe Technologies GmbH
Dr. Roland Raithel
Tel.: +49 (0)9261 99-217