Opening of an exclusive Loewe Gallery in Baku
Baku.- The latest Loewe Gallery has opened its doors in Azerbaijan’s capital, Baku. Since this spring, Port Baku Mall, the most exclusive and most elegant shopping mall in the city with a population two million people at the Caspian Sea, is home for high-quality Loewe technology in an upscale environment. Along with Alexander Prez (Loewe Technologies GmbH) and Vladislav Pereyaslov (Lyove R.C.) Port Baku Mall co-owner Ilgar Iskandarov opened the new Gallery with a red-carpet event. More than 250 VIP guests from politics, music and trade attended the opening.
Besides the Loewe Galleries in London and Italy, the specialist shop in Baku is the first shop that has been designed in the new Loewe Look-and-Feel. The shop’s presentation of the premium brand is more homely, containing warmer colours than before. It exhibits in a sophisticated way how TVs, speaker systems and racks fit into a personal living environment. The complete Loewe product range is displayed in Baku, with a special focus on the latest, large-format TVs, Loewe Reference 75 and 85 as well as the first and repeatedly awarded OLED-TV from Loewe, bild 7 - a TV which not only fascinates with its brilliant image and sound quality, but also with its “magic moments”. When the TV is switched on, the OLED-display moves up and reveals the otherwise hidden soundbar.
On the mall’s ground level, the exclusive specialist shop solely sells Loewe devices on a surface area of 45 square metres. It is situated right next to a number of other international premium brands. The Gallery was planned in perfect cooperation with Ilgar Iskandarov, Loewe’s Russian distribution partner Lyove R.C. and the Loewe home base in Kronach, Germany, resulting in a showpiece that sets international standards.